Last updated: 30/06/2026

This Privacy Policy explains how Tours Queensland collects, uses, stores and protects personal information when you visit or use www.toursqueensland.com.au.

In this Privacy Policy, “Tours Queensland”, “we”, “us” and “our” refers to the operator of the Tours Queensland website.

We are committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles, the Spam Act 2003 (Cth) and other applicable Australian laws.

1. What information we collect

We may collect personal information when you:

• browse or use our website;
• submit an enquiry or contact form;
• sign up to our mailing list, deals, offers or travel updates;
• click on links to tours, attractions, experiences or booking partners;
• interact with our advertising, social media, emails or digital campaigns;
• enter a promotion, competition or survey;
• contact us by email, phone, form, social media or another channel.

The types of personal information we may collect include:

• your name;
• email address;
• phone number;
• travel dates, destination interests or tour preferences;
• enquiry details and messages you send to us;
• marketing preferences and communication history;
• website usage data, such as pages viewed, links clicked, device type, browser type, IP address, location data, referral source and session activity;
• any other information you choose to provide.

We do not usually collect sensitive information, such as health information, racial or ethnic origin, religious beliefs, political opinions or similar information. If you provide sensitive information to us, we will only use it for the purpose for which it was provided or as otherwise permitted by law.

2. How we collect information

We may collect personal information:

• directly from you when you submit a form, sign up, contact us or interact with our website;
• automatically through cookies, pixels, analytics tools and similar technologies;
• from booking partners, affiliate platforms, advertising platforms, email marketing platforms, social media platforms or other third-party service providers;
• from publicly available sources, where appropriate.

Where practical, we will collect personal information directly from you.

3. Why we collect, use and disclose personal information

We may collect, use and disclose personal information for purposes including:

• responding to your enquiries;
• helping you find tours, attractions, activities, travel deals or related services;
• sending you travel ideas, offers, deals, destination content, newsletters or promotional messages where you have consented or where permitted by law;
• personalising website content, search results, recommendations, emails or advertising;
• improving our website, content, marketing, products and services;
• analysing website traffic, campaign performance, user behaviour and booking referral activity;
• operating competitions, promotions or surveys;
• preventing fraud, misuse, security issues or unlawful activity;
• complying with legal, regulatory, accounting, tax or reporting obligations;
• managing our business operations.

We may also use aggregated or de-identified information for analytics, reporting, marketing, service improvement, staff training, AI-assisted tools or business planning. Where information has been properly de-identified, it is no longer personal information.

4. Affiliate links and third-party booking partners

Tours Queensland may promote, recommend or link to tours, attractions, activities, accommodation, experiences or travel services offered by third-party providers.

When you click a booking link, affiliate link or third-party offer, you may be taken to another website or booking platform. That third party may collect and handle your personal information under its own privacy policy, terms and booking conditions.

We are not responsible for the privacy practices, security, content, pricing, availability, booking terms, cancellation policies or conduct of third-party websites or providers. You should review the relevant third party’s privacy policy and terms before making a booking or providing personal information.

Where we receive referral, enquiry or booking information from a third-party platform, we will handle that information in accordance with this Privacy Policy.

5. Direct marketing and consent

We may send you marketing communications, including emails about tours, activities, deals, destination ideas, travel tips and related offers, where:

• you have subscribed or otherwise consented;
• you have made an enquiry or interacted with us and it is reasonable to expect that you may receive related communications;
• we are otherwise permitted by law.

All marketing communications will identify the sender and include a way to unsubscribe. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us using the details below.

We will not sell your personal information to unrelated third parties for their own direct marketing purposes.

6. Cookies, analytics and tracking technologies

Our website may use cookies, pixels, tags, scripts, analytics tools and similar technologies to:

• operate and improve the website;
• remember user preferences;
• understand how visitors use the website;
• measure campaign performance;
• personalise content or advertising;
• remarket to website visitors through platforms such as Google, Meta/Facebook, Instagram or other advertising networks.

These technologies may collect information such as your IP address, browser type, device type, pages viewed, links clicked, referring website, approximate location and interaction data.

You can usually disable or manage cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.

Third-party platforms may also use cookies and tracking technologies in accordance with their own privacy policies and settings.

7. Disclosure to service providers and partners

We may disclose personal information to third parties where reasonably necessary for our business activities, including:

• tour, attraction, activity, accommodation or travel providers;
• affiliate networks and booking platforms;
• website hosting and IT service providers;
• email marketing and customer communication platforms;
• analytics and advertising platforms;
• payment processors, where applicable;
• professional advisers, such as accountants, lawyers, insurers or consultants;
• contractors, agencies or business partners assisting us with marketing, operations, technology or customer service;
• regulators, law enforcement bodies or government agencies where required or permitted by law.

We will take reasonable steps to ensure third parties handle personal information appropriately where required.

8. Overseas disclosure

Some of our service providers, platforms or technology partners may store or process personal information outside Australia. This may include providers located in countries such as the United States, New Zealand, the United Kingdom, the European Union, Canada, Singapore or other locations where our service providers operate.

By using our website or providing your personal information, you acknowledge that your information may be disclosed to overseas recipients where necessary for the purposes described in this Privacy Policy.

Where required by law, we will take reasonable steps to ensure overseas recipients handle personal information in a way that is consistent with the Australian Privacy Principles.

9. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include secure website hosting, access controls, password protection, security monitoring, staff procedures and using reputable third-party service providers.

However, no website, email transmission, online platform or storage system is completely secure. You provide information to us at your own risk.

10. How long we keep personal information

We will keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, respond to enquiries, comply with legal obligations, maintain records, resolve disputes and support business operations.

When personal information is no longer required, we will take reasonable steps to destroy it or de-identify it, unless we are required or permitted by law to retain it.

11. Accessing or correcting your personal information

You may request access to personal information we hold about you. You may also ask us to correct personal information if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details below. We may need to verify your identity before responding.

We will respond within a reasonable time. In some cases, we may refuse access or correction where permitted by law, but we will explain the reason where required.

12. Complaints

If you have a privacy complaint or concern, please contact us first using the details below. Please include enough information for us to understand and respond to your concern.

We will acknowledge your complaint and aim to respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

13. Children’s privacy

Our website is intended for general audiences, including adults researching travel experiences for themselves, families or groups.

We do not knowingly collect personal information directly from children without appropriate consent. If you believe a child has provided personal information to us without consent, please contact us so we can take appropriate steps.

14. Third-party websites

Our website may contain links to third-party websites, including booking platforms, travel providers, tourism operators, advertisers, social media platforms or affiliate partners.

We are not responsible for the privacy practices or content of third-party websites. When you leave our website, you should read the privacy policy of the website you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal obligations.

The updated version will be published on this page with the “Last updated” date changed. Your continued use of the website after changes are published indicates your acceptance of the updated Privacy Policy.

16. Contact us

For privacy enquiries, access or correction requests, complaints, or unsubscribe requests, please contact:

Tours Queensland
Email: info@toursqueensland.com.au
Website: www.toursqueensland.com.au